As you’ve probably already figured out by now, simply being “Liked” on Facebook doesn’t really mean much in terms of effectiveness. You can get a lot of likes, but if you aren’t interacting with your fans, then the numbers are irrelevant.
This article from AdAge shows the juxtaposition between brands with high numbers of fans and those that have a higher interactive quotient with the people who like them. It’s how brands like Starbucks can score higher than McDonald’s even if their “like” numbers are lower. Being interactive and developing loyalty is more valuable than simply having raw numbers when it comes to social media. The key is to examine your number of likes and determine how many of them have substance. In other words, a smaller fan base can be better than a big one, especially if they are loyal and are interacting with you.
Navigating your way through the perils of social media can be a daunting task, and online marketing is changing at a rapid pace. Branding and marketing is more than just building a website or a Facebook page. The staff of Mass Media Marketing is dedicated to finding your audience and reaching them in the online world. Please give us a call today and let us help you make your online marketing more effective.
