m3admin, Author at Mass Media Marketing

The importance of a target audience

October 21st, 2016 by

For marketers like us who work with clients across the country, the phrase “target audience” can be commonly heard when discussing advertising strategy. But for someone without a strong marketing background, the subtleties involved in creating an effective strategy can be easy to miss. Here are some great questions to consider, starting with the very […]

Googling yourself? That doesn’t work!

September 12th, 2016 by

You’ve built a great-looking website, you’ve invested into Search Engine Optimization, your content is strong and your technical factors are all in place. Now, it’s just a matter of watching your site strengthen its position in search engine results – so you decide to keep an eye on things by occasionally Googling search terms your […]

The art of a great TV commercial

August 11th, 2016 by

We recently had the privilege of creating a 60-second commercial for Audi of Charlotte in Charlotte, NC. Not to toot our own horn, but we’re pretty proud of how it looks, and, most importantly, the client is thrilled.  We wanted to take you behind the scenes, to the work that went into creating this spot. […]

Is it wise to take advantage of a new fad like Pokémon GO?

July 21st, 2016 by

We’ve seen concepts go viral and have immediate impact in various ways – the original iPhone, the Harlem Shake, and many #TrendingHashtags, just to name a few. With Pokémon GO representing the latest craze taking over, an advertising agency like ours must consider if it can – and should –be utilized in our clients’ advertising […]

How do I rank in Maps? NAP time

July 8th, 2016 by

When you search for something on Google or Bing, there are multiple algorithms at work trying to serve you the most relevant ads and search results possible. And a question we’ve heard more often deals with the Maps that appear in the results, known by many as Local SEO results. They’re a visual aspect of […]

15 ways an advertising and marketing agency can help

June 14th, 2016 by

Our clients come from all industries: Medical, construction, private schools, designers, and many small businesses. And they have a range of unique needs. The beauty of operating as a full-service agency is that we can adapt to those differences and offer solutions intended for each target audience and representing the client’s look, feel, and brand […]

Outdoor advertising and what makes for an effective billboard

May 23rd, 2016 by

Those of us in the marketing industry tend to cringe when we’re driving along a road and see a poorly-designed billboard. Instinctively, we know a company has wasted money on something that doesn’t clearly communicate its message and call to action (and often gets ignored entirely because it’s unreadable!). Take, for example, a couple of these bad […]

Ad blocking: Why should we care about the debate?

May 13th, 2016 by

Apple decided to allow ad blocking apps on a recent iPhone IOS. In other words: You can block ads on your iPhone. This has become a watershed moment in the ad blocking debate, which can be seen in AdWeek’s roundtable discussion with both ad blockers and advertising executives. Essentially, the struggle between publishers, consumers, and […]

How Consumers Think: The Consumer Decision Journey (Part 3)

April 27th, 2016 by

This concludes our look at the Consumer Decision Journey by McKinsey&Company. Click here for part one, and here for part two. So, you’ve done it. Your brand aggressively marketed itself, the customer recognized it, and eventually the customer bought YOUR product. Congratulations! But it’s not over yet. The best kind of consumer is the loyal […]

Print media isn’t dead, even if the news is dying

April 11th, 2016 by

We’ve all heard the news that’s about…well…the news. Newspapers are hurting across the country as everything moves digital, and that includes advertising. Newspaper ads are just one form of print advertising. And that’s why we encourage you to think about flyers, handouts, brochures, etc. as part of your overall marketing strategy. Why? Here’s a few […]

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