It would be hard to live up to last year’s Kid Vader spot, but it seems like VW has risen to the challenge… with a twist and a nod to last year’s spot in the process. And yes, it is an epic :60 spot, which means VW is paying a hefty price to run it in this year’s big game.

Bring on the ads (and the football)!

There’s not an easy answer, because like most things in this digital age, it’s the luck of the draw. What works for one business may not necessarily work for another. As a matter of fact, it can even backfire. We’ve talked here before about marketing in social media and the importance of developing relationships with your fan base instead of just gathering up random likes. Running up the numbers on Facebook won’t do you any good if your fan base isn’t interacting with you on a regular basis.

AdAge has a few wonderful examples of successful campaigns and how they worked for certain companies. The idea here is not to copy what has been done, but to find unique ways to connect to your own audience. At Mass Media Marketing, we are always striving to find new and exciting avenues to build quality likes over quantity. Give us a call and let us help you maneuver through the ever-changing landscape of marketing in social media.

Blogs serve many purposes for marketing. First of all, they build a rapport and trust with your audience/customers. Second, they give you an opportunity to get your message out the way you want it sent. And, possibly most importantly, it gives search engines more opportunities to find your website. After all, SEO is the name of the game, and anything you can do to improve your ranking is a benefit in the long run. A regularly updated blog will work wonders for your being found when people do a search.

Of course, knowing you should blog and actually doing it are two different things. That’s where we come in. Mass Media Marketing can not only help you create a blog, but we can also manage it for you. Contact us today and let us examine all the ways a blog can help your business grow.

The basic premise is that your landing page is put up for exactly five seconds and then a series of questions is asked of the viewer to see how much they remember. Obviously, the more they remember, the better your overall effectiveness.

You can also take part in the tests yourself and provide feedback for other websites. Pretty cool, and we’re sure we’ll be putting it to good use.

According to this blog post by Steve Rubel, it’s all about verbs. Actions are what count online, especially when we’re talking about Facebook or any other social media sites. Think about “liking” and “sharing” – it’s interaction, it’s reaction, it’s responding to others. If you think passively, then you’re not going to be successful on social media.

Helping you get active is what we do here at M3. We can give your social media a boost by getting your audience to interact with you and your posts. We’ll get you in on the action.

Title: Accountant 

Childhood Aspirations: 

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Title: TV/Radio Production

Childhood Aspirations: 

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Title: Website Programmer

Childhood Aspirations: 

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Title: Account Executive

Childhood Aspirations: News Anchor or Singer

Details: I started interning at Mass Media Marketing while attending Augusta State University several years ago and fell in love with the agency business. After a few years working in other relevant areas, I came back to the company that prompted my passion for all things media. I love the planning involved when rolling out a new campaign or simply optimizing a client’s current one. Although some people may cringe when they have to write, I enjoy every aspect (scripts, proposals, emails, you name it!). Few people can honestly say they love going to work every day; I am one of the few.

Free Time: Since I have three boys (including my husband J) they tend to keep me very busy with school and sports. I’m originally from Southern California so I try to visit my extended family out there as much as possible…in an ideal situation, I would spontaneously travel the world, read hundreds of novels and drink copious amounts of coffee. For now, it is limited to family friendly locales and an occasional concert or two.

We’re not sure if such a stunt is more a nod to the popularity of the show or a desperate attempt to sell more magazines in a day and age when news-based print is falling by the wayside. There’s an irony in the fact that they want to use a backward-looking layout, because it only reminds people of how obsolete their medium truly is. News magazines are more than passe, they’re pretty much going the way of the dinosaur when news commentary is simply a click away, either on the 24 hour TV news cycle or the Internet.

It will be interesting to see if a one-time fun campaign like this will resurrect drooping ad sales for the magazine, or if it will only provide a short-term boost. It will also be interesting to see the ads, we must admit, as we’re curious to see how modern advertisers would do their take on throwback ads.