Posts Tagged ‘facebook’

Social Media Optimization

Thursday, August 25th, 2011

Recently, we talked about the importance of updating your Facebook page, and now we’re going to expand on that by talking about social media optimization, or SMO. This isn’t quite as cut-and-dried as SEO, because this deals more with interaction between you and your customers. SMO is more about how you utilize social media in order to reach its full potential.

For example, you can use social media as a tool to drive customers to your website, maybe through incentives or links to information that they may find interesting. Or you to can go in the opposite direction by way of sharing content through your website by putting “like this” or “share this” widgets on your website content.

Yet another way of connecting through social media is to have your customers register in to your website by way of their Facebook (or other social media site) sign-in. This way, you can get registration information easily, and your customers won’t have to fill in another form.

So, in order to get the full benefit of social media, you have to start looking beyond simply updating your page on a regular basis, and instead look into ways of tying all of your web presence together in the most efficient way possible. Give us a call and let us give you suggestions about how to optimize your social media sites to be as effective as they possibly can.

Promoting Your Business on Facebook

Monday, August 15th, 2011

The first thing a lot of our clients ask about is advice on how to manage their Facebook pages. The tendency is to believe that once a Facebook page is set up, then all the work is done – but quite the opposite is true – this is when the real work begins.

In order for your page to attract visitors and thrive, it needs to be updated. That’s right, just like your website, you need to be active and constantly update your Facebook page, whether it be with status updates, news, videos, pictures, interesting links, or whatever the case may be. You need to keep it fresh or else no one will come back after the initial “like”.

And, speaking of “likes”, how do you get people to like you in the first place? This is where creativity comes into play. You need to promote your Facebook page as much as possible to your customer base, both online and off. You can do this through contests or special offers, done specifically to promote your Facebook page.

There are many ways to creatively promote your business or product on Facebook and other social media outlets, and it all depends on how much time and effort you want to put into it.  Many of our clients have used Facebook to build their customer base at the grass roots level.  Give us a call and let us help you find new ways to promote yourself with Facebook.

The Growth of Facebook

Monday, June 28th, 2010

Facebook is huge. At over 400 million users, there’s a good chance most of the people you know have had some interaction with this social networking behemoth. Facebook has even opened its doors to let businesses have a crack at drawing fans from Facebook’s users. By creating a fan page, businesses now have access to 400 million potential customers…if they play their cards right. We believe Facebook’s continued growth will expand business opportunities even further especially now that Facebook’s fastest growing user demographic is women 55+. Read this article about the fastest growing demographic on Facebook. We hope you find it informative. As always, if you want to find out more about using this information for your business, don’t hesitate to contact us.