Conventional wisdom says that the main users of social media are the young and technological savvy, but a new report from the Pew Research Center indicates that more than 50% of adults are now using social media on a regular basis. There’s been a dramatic increase in adults flocking to the Internet over the past five years, with social media seeing the majority of this influx.
So what does this mean for you? If your business is trying to reach an adult demographic, then you can no longer ignore social media sites. The reasoning that only young people are using sites like Facebook or Twitter, etc, no longer holds true. Your best online marketing plan is one that reaches out beyond your website and into the social media sites.
And, as we’ve seen, this isn’t always an easy task, because keeping everything updated requires a lot of time and effort. Contact M3 and let us show you some efficient ways to manage your online presence.