According to a new study, paid search equates to more sales in-store than online. As a matter of fact, for every dollar spent in online sales, more than $6 went to in-store sales. That’s quite a spread in terms of difference in impact, and it’s quite opposite of conventional wisdom. The researchers came to this conclusion by using coupons with unique codes that could be tracked back to the original paid search.

For retailers, this means you need to be aware that internet marketing efforts will most likely mean more sales in your physical retail locations than it will online. Search marketing is crucial either way, even if you only have retail locations and don’t have an online storefront. Now more than ever, an online presence is absolutely critical.

At Mass Media Marketing, we can optimize your website for online searches so you’ll have the maximum return on your advertising budget. We’ll help you translate those searches into sales!