Google AdWords has been steadily on the rise in recent years. In fact, some digital analysts project it to continue growing in terms of its clickthrough share.
But is it worth it for YOU?
In most cases, the answer is yes. No matter what your budgetor industry, chances are there’s a way to leverage it for you.
Here’s five reasons why Google AdWords makes sense for your business:
1. AdWords is marketable
The top spots on Google and Bing are reserved – not for the highest-ranking organic search results, but for the most relevant AdWords ads. In many instances, the top 2-3 ads show, giving multiple businesses the chance to skip over the rest of the search results.
AdWords campaigns are also re-marketable, as well. You can track visitors to your site and have your display ads begin to show on other websites they visit. This will keep your business on their mind even after they leave your website!
2. AdWords is measurable
Google does an excellent job provided details AdWords statistics, allowing our digital team to continue optimizing ads, keywords, targeting, and more. And if we connect it to your Google Analytics account, even more data becomes available which can unlock on-site changes that will encourage users to do even more of the action you’d like them to. From buying a product on your site to filling out a contact form, we’ll let you know what’s working at all times!
3. AdWords is flexible
There isn’t just one way to go when it comes to creating an AdWords campaign. There’s not just one place, either – there are many targeting options available, from where your ads show to working with different ad copy to see which ones work best.
In addition, your budget can be flexible – if you think your Google AdWords investment need to be raised or lowered, we can do that without issue!
Ultimately, it’s about representing your business in the most accurate and relevant way possible to what your customers are searching for, and AdWords provides the flexibility to do just that!
4. Don’t pay unless they click
When it comes to generating traffic to your site, it can vary by industry. But the beauty of cost per click advertising is in the name itself: If somebody sees your search ad but doesn’t click on it, you don’t get charged. It’s that simple.
Thankfully, we also have benchmarks for clickthrough rate to ensure your ads are performing at an optimal level. And as a Google Certified Partner, we have Google themselves checking in on us to make sure we’re providing the best service possible.
5. Competition
Either your competition is already leveraging Google AdWords and you’re missing out on that market share, or they aren’t and there’s a perfect opportunity to one-up your rival businesses. Isn’t it worth finding out?
Contact us, and we’ll be happy to give you more information – including what your target audience is searching for and how you can capitalize!
