M3 Agency’s very own media strategist Courtney Prouty was featured in a video for Augusta CEO this week to discuss the importance of traditional media in marketing.
Augusta CEO is a publication that focuses on business issues in the Augusta area and provides news, analysis, and research for government and business leaders in the community.
With more than 15 years of experience in the marketing business, Courtney knows a thing or two about what it takes to get your message to your target audience. She advises that while digital strategies are vital, it’s important create a balance of both digital and traditional media, as they work together to keep your brand on the top of everyone’s mind.
“That’s where we come in, because we can figure out strategies and ways to really target your message so that it does get in front of people,” Courtney commented, going on to say that television, radio, and other platforms work hand in hand to increase brand awareness.
“I wouldn’t say one is more important than the other, it’s really important to have a balance within your media mix [budget permitting].”
M3 Agency has been helping businesses build successful brands for 20 years. Ready to make a change? Give us a call today at 706-651-0053.