5 Tips to a Valuable Business Name and Logo

Starting your own business is a lot to take on. From creating a business plan, to getting financed for initial investments, it can be costly and overwhelming. One of the many pieces to business creation is your branding. What is your name? What colors will reflect your brand? What is your logo? Do you have a catchy tagline? What is your unique selling proposition? Here are five tips from our creative department to make this hectic process, a little less stressful.

• Identify the basics. Before you can get started, you must decide two things: Who is your customer, and what are you selling? Incorporating these two components into your identity can make your brand more recognizable, powerful, and relatable to your potential customer.
• Stand the test of time.Creating a business name and logo based on trending colors and words has potential short-term success. But choosing a name and logo that is timeless and original can be more promising for long-term success. Think Nike.
• Custom is cooler.Although downloading a template from a design marketplace would be the easiest and cheapest solution, using a professional to help you choose custom fonts and graphics to set your brand apart, is a much better investment. With thorough research from a team of creative pros, you can be sure your logo won’t look just like the business down the street. Explore your options and create something memorable and unique to your business. Why blend in when you can stand out?
• Choose your color palette. As artists, we often like to think the more color, the better! But when it comes to branding, keeping the number of colors to a minimum keeps things clean and simple, and also minimizes costs. Choose a maximum of three colors so that your logo can breathe, and your message isn’t diluted in the chaos of too many colors.
• Translate in all mediums. At the end of the day, you are in business to sell something- your unique service or awesome product. It’s important to choose a logo that is going to look good wherever you are marketing your business. From placing digital billboards, embroidering office polos, to printing business cards, keeping up is key to brand longevity.

Naming your business and creating an effective logo is hard. Have you decided that this process is too overwhelming? At M3Agency, we’ve been branding businesses for over 20 years. We have a team of creative pros that can help you create a name and logo to help set your business apart. This isn’t our first rodeo.