One mistake a lot of businesses make is to do their advertising in short bursts, instead of keeping a steady message out in the marketplace. Sometimes the short term approach is done in order to save money, or to focus all your money on promoting one big sale or campaign. The problem with that is that you are not building any long-term top of mind awareness.
The best approach to advertising is to keep your name in the marketplace so that your customer base will think of you first when they need your product or service. People have short attention spans, so it is better to keep your name out there, rather than rely on them remembering that big campaign you did six months ago.
Be consistent, stay focused, and budget your ad dollars so you can keep your message out there long-term, instead of sending it out in short bursts. Your customer base will have a better chance of remembering you the next time they want to buy your product or service. So what’s the best way to budget for long-term advertising? Give us a call and let us help you manage your ad dollars in the most efficient way possible.