It’s no secret that advertisers are scrambling to sell their wares on Pinterest, but you probably haven’t thought about car ads. Honda is apparently making a big push on Pinterest – trying to reach female car buyers with images of their CR-V. They’ve even “rewarded” a number of popular pinners with cash prizes in an overt attempt to gain traction.
We don’t know about you, but in our opinion the push of everyone and their mother onto the Pinterest boards has turned the site from cute and crafty into a cluttered strip mall bazaar. Is it the proper place for car ads? Probably not, but such is the price of popularity. The same thing has happened with Facebook, where you’re more likely to get inundated with soft-pedaled ads than status updates from friends. (So much for the social aspect.)
If you are a business and you want to get in the Pinterest game, you need to be sure that you’re adding to the conversation and not simply adding to the clutter. High quality images are important, and so is high quality information – it’s the only way you’re going to get noticed now, especially when even car makers are creating their own boards.
Don’t go it alone. At M3, we’re always seeking out the best ways to incorporate social media with your marketing and advertising. In other words, we know what works and what doesn’t. Contact us today!