Champions Retreat is a private golf club located in Evans, GA – a short drive and two turns from the world-famous Augusta National Golf Club. Three interchangeable nine-hole tracks boast designs by the three most-renowned names in golf: The Big Three of Arnold Palmer, Jack Nicklaus, and Gary Player.
Besides amazing golf, the club is known for fine dining and on-site cottages perfect for any corporate event or weekend getaway.
When we were approached regarding what was to become Champions Retreat, it was little more than a killer concept and prime parcel of under-development real estate tucked into a shallow bend on the Savannah River. Our job was to develop the brand, materials, and messaging to communicate a strong and simple message to golf fans locally and around the world.
World-class golf had arrived in the Augusta area – again.
A daunting task, considering the reputation Augusta has with golf. But with three big names to work with, the challenge was to develop a public perception living up to the names associated with each of the courses.
It all started with a logo. Without a history to work from, we wanted to begin the process with a simple, strong, elegant and appropriate logo that would not only define Champions Retreat, but also function in a variety of ways. Whether appearing on stationary, shirts, or a flag flapping on number 18, it had to clearly communicate a place that didn’t need flashy gimmicks or over-the-top design. Quality is understood when you see it, and the logo would communicate that.
Then, it was time to build. A distinct color palette and specific brand guidelines were first, because our belief was the perception of Champions Retreat should match the club’s ethos – something that demanded an appropriate measure of elegance. These guidelines created a foundation on which we established everything else for Champions Retreat – including brochures, course guides, cottage rental and real estate materials, membership directories, course photography, and the custom-built website.
With the brand established, it was time to show it off. A high-profile outdoor campaign ran during the Masters Tournament, and a media campaign encompassed both local and national media outreach with a simple message: The champions – Palmer, Player and Nicklaus – had come to Champions.
Champions Retreat has built a robust and active membership across the region and nationally. During the club’s first year of operation, it was voted one of the Top 50 New Courses by Golf Digest.
Learn more about Champions Retreat here: http://www.championsretreat.net/