A new study indicates that today’s twentysomethings switch media outlets up to 27 times per hour. Per hour! That means they are going back and forth between their TVs, computers, iPads, smartphones, and traditional media on a constantly revolving basis. Talk about an attention deficit! The generation raised online has taken short-term attention spans to a new level.
Needless to say, this brings a whole new challenge to advertising and marketing to the younger crowd. How do you catch the attention of someone who is going to barely stay in one place for more than 2.2 minutes? Obviously, the same approach for an older audience won’t work with those who are barely paying attention.
That’s where experience comes into play. We know what it takes to grab someone’s attention and bring positive feedback to your brand. Whether it’s a well-placed video, aggressive digital marketing ad, beautiful graphic design piece, or a stunning website, we’ll make it – and make sure your target audience sees it.
When you are trying to navigate through the rough waters of marketing to a young, online audience, you need someone who can help you stay the course. M3 specializes in reaching out to your customer base, no matter where they are. We can help you focus your efforts for online marketing, along with advertising efforts in the “real world”. Make your ad budget go the extra mile and call us today!