Newsweek’s “MadMen” tie-in advertising experiment is now available to view online, thanks to AdAge. The issue features special “retro-styled” advertisements from the likes of Mercedes, GEICO, and Tide, among others.
As we mentioned in a previous blog, we found some irony in the fact that an almost obsolete format (news magazine) is promoting itself by reminding readers just how dinosaur the format really is. Nonetheless, it’s still a fun and creative way to get people talking, and it certainly got our attention.
So which ad is your favorite? We’re kind of fond of the Triumph ad with Steve McQueen, or maybe the completely and unabashedly retro Dunkin’ Donuts spread. It’s a real humdinger.