Here’s living proof that you can sell anything if you market it right. Pickle Juice Sport is an up and coming sports drink that supposedly will help get rid of sports-related cramps in a matter of seconds.
The pickle juice drink was created by founder Brandon Brooks and started out as a novelty drink back in 2000. About 5 years ago he moved in into the sports drink arena and found a niche market with cramping athletes who had a taste for pickle juice.
Right now the challenge is to tone down the pickleness and sweeten up the flavor, in the hopes of having more widespread appeal. Good luck to that. Only great marketing could make this a household brand.