As far as bandwagons go, none are moving faster than Pinterest, an online bulletin board that lets users post photos of their favorite things online. As the number of users grows, so does the interest of business owners on how to get in on the action.
According to AdAge, the site had more than 11 million unique visitors this past January – and most of them were female. It’s a marketer’s dream, but how do you take advantage of it with your business?
The challenge is that unlike Facebook, the site is almost purely visual, and most of those visuals are high-end. That means that you can’t just throw something up there and hope that people notice it. If your content is not visually appealing, then it’s going to go nowhere. In effect, if you want to market yourself on Pinterest, then you better make sure your photos and graphics are absolutely stunning, and they have to draw enough interest to get passed around.
Is Pinterest a good fit for everyone? Probably not, but for some it could be a new and exciting way to promote your business. Contact us at Mass Media Marketing in Augusta, Georgia and let us examine the possibilities for your marketing in social media.