According to this blog from Joel Rubinson, Smartphones will soon be outselling computers within the next few years, which pretty much guarantees that mobile apps will soon be the main way we interface with the online world. Right now it is still somewhat of a novelty, but in the not so distant future, it will be the norm.
This is where marketing is heading – gradually away from of the realm of SEO and AdWords and into the mindset of the savvy mobile customer who is looking for convenience. Simply put, businesses need to figure out how to make their own mobile presence simple and easy to use. You do need an app for that.
Certainly there is some evolution that is going to happen – downloading literally thousands of apps is going to take consumers into app overload, so expect roadblocks and detours along the way. Just be mindful that mobile is going to be #1 in the near future. Give us a call and let us help you maneuver through the maze, we’re here to help.