Recently, we talked about the importance of updating your Facebook page, and now we’re going to expand on that by talking about social media optimization, or SMO. This isn’t quite as cut-and-dried as SEO, because this deals more with interaction between you and your customers. SMO is more about how you utilize social media in order to reach its full potential.
For example, you can use social media as a tool to drive customers to your website, maybe through incentives or links to information that they may find interesting. Or you to can go in the opposite direction by way of sharing content through your website by putting “like this” or “share this” widgets on your website content.
Yet another way of connecting through social media is to have your customers register in to your website by way of their Facebook (or other social media site) sign-in. This way, you can get registration information easily, and your customers won’t have to fill in another form.
So, in order to get the full benefit of social media, you have to start looking beyond simply updating your page on a regular basis, and instead look into ways of tying all of your web presence together in the most efficient way possible. Give us a call and let us give you suggestions about how to optimize your social media sites to be as effective as they possibly can.