One of the most difficult aspects of marketing a business is designing or redesigning a logo. A logo is more than just an object that is put on your sign or a company t-shirt. It should embody the culture of your company or organization. Your logo will be a representation of your company for many years and it should be something you are proud of. At Mass Media Marketing, we recommend that when you begin your pursuit of that perfect logo, use a professional. A professional graphic designer has had years of experience in creating beautiful and timeless logos that are the perfect representation of an organization. We do not recommend using internet sites or do-it-yourself programs for such an important business decision.
To cover this topic further, we decided to speak to the expert at Mass Media Marketing, art director Lynn Forbes. As a SCAD Alumnus, she believes good design is a labor of love and approaches each logo with thoughtfulness and creativity. With hundreds of logo designs under her belt, Lynn has provided these tips for an effective logo:
Need more tips from Lynn or any of our Mass Media Marketing staff? Feel free to contact us!