Want to do a TV commercial or video for your business, but don’t know where to begin? It can be a daunting task, especially if you’ve never done it before. Here are a few basic things to think about when you are considering video production.
Determine Your Budget
The first thing you need to do is determine your overall budget – not only for your actual production, but also for the amount of money you’ll be spending to schedule your commercial. It’s important not to spend too much on your production or you won’t have enough to put it on the air. A good rule of thumb is to use 10% of your budget for the production. That way, you’ll still have plenty of money left over to show it. A great-looking commercial doesn’t do you any good if nobody can see it!
Work Within Your Budget
Sure, it would be nice for your commercial to look like Spielberg produced it, but if you have a very limited budget, that’s not going to happen. That’s not to say that your commercial has to look bad. Creativity can go a long way to make up for a small budget, as long as you’re realistic about the results.
Focus Your Message
Many business owners want to include everything they sell in a commercial, and it’s just not possible. You’ll end up with a crowded laundry list that will turn off the viewer. Try to determine a central message or hook, like a special limited time price point, and use that to get a response.
Television viewers are more inclined to notice your commercials when you’re consistent with your branding and running commercial campaigns on a regular basis. Whether it’s a custom jingle package or a repeated catch phrase, doing something with consistency will build top of mind awareness for your business over time.
If you have questions or concerns about commercial production or video production in Augusta, Georgia, contact us and we’ll help you figure out what’s right for your business. M3 not only has an in-house video production team, but we also have a media buying department that can put your commercial in front of your customers for the best price.