You share your photos and music, so why not your clothes? Social media takes on another new twist with RNKD (pronounced “Ranked”), a site where you can upload wardrobe items from your closet and share with friends. It’s like Facebook for fashionistas, with an emphasis on brand names, of course. The more brand names you enter, the higher you’re “ranked” – and with high rankings comes the chance of rewards in the form of gift cards.
RNKD was created by Zappos co-founder Nick Swinmurn, in the hopes that people into fashion will flock to the site. Naturally, he also hopes that it will appeal to clothing retailers who are looking for new ways to connect with their customers. Is the future of social media found in niche sites like RKND, or will ideas like this just get sucked up and incorporated into more established sites like Facebook? Either way, it will be interesting to see if people latch on to this “share everything” trend that doesn’t seem to be slowing down.
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