Why securing your domain is critical as a small business

As a business owner, you need to know where your domain is and if it is protected. Find out why securing your domain is critical as a small business.

Do you know where the domain for your website is?

In today’s digital world, the internet and the cyber landscape are evolving each day. Things are changing… and quickly. As a small business or business owner, it’s important to know where your website domain is registered, managed, and owned. Your website is your storefront on the internet, and you don’t want to lose it.

Along with securing your domain, you want to protect it. Domain privacy protection guards your information from the rest of the world and keeps your business thriving. Below, the team at Mass Media Marketing compiled a few tips to securing your domain and why it is so important to protect it as a business owner.

Secure and keep the domain you want

The first tip to securing your domain for your business is… well, securing it. Like we mentioned before, the digital world is changing – and fast. In 2021, you can’t disregard a website and your domain anymore. Consumers want to see your website and check out your products and services online before they visit your physical store.

If you have an existing domain or want a domain for your business, then you need to secure it before it’s too late. Once you have a domain, you need to stay on top of managing it. Ensure you know where it’s parked and when it needs to be renewed. There is nothing worse than having the domain you want and a website setup for your business and then… poof, it’s gone. If you lose it, you may not get it back.

Protect your business’s domain and your company

Once you have your domain, you want to protect it, your network, and your information. By securing your domain and implementing domain privacy protection, you keep your information safe from hackers, competitors, and anyone else with bad intentions. Your business could be at risk of identity theft and you could lose everything you’ve worked hard for as a business owner. If your customers’ data is compromised from a breach of your website, you could lose the trust and business of your clients. One small oversight like that could cripple a small business.

Nearly 1.9 billion records containing personal data have been compromised in the past year with 75% of data breaches occurring due to external hackers and data attackers. Depending on the size of your company and the data compromised, you could be looking at a data breach that could cost your company hundreds of thousands of dollars. Given the high possibility of detrimental side effects to your businesses network, you should consider taking privacy protection seriously.

Keep your clients happy with a secured domain and website

With plug-ins and sticky buttons available on most website editors, it has changed the experience you can offer consumers when they visit your website. You can fully customize and do almost anything you want when it comes to your website nowadays, in addition to listing all your available products and services for purchase. Ecommerce is playing its part in changing businesses, but most websites won’t allow you to sell your products if your domain isn’t secured and protected. If you want to truly unlock your max potential as a business, you need to secure your domain, protect it, and manage it. Convenience and reliability are key, and showing that you have an updated, secure website that works will influence your potential clients to choose your business.

Keep your business thriving!

At Mass Media Marketing in Augusta, we can’t stress enough just how important it is to establish your business online. Owning your domain and your website is crucial, especially as we continue to move into an increasingly digital age.

Once you have your domain and website, don’t get complacent. Continue to manage and stay on top of keeping it working efficiently. Remember, you don’t want to lose your domain and website that you’ve worked so hard to build.

Don’t limit yourself as a business owner! Secure and protect your domain and website and continue to offer clients the highest level of care and service possible. Contact Mass Media Marketing in Augusta, Georgia, and learn how we can help you establish your digital presence online!



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229 Furys Ferry Road Augusta, GA 30907