Blog

It’s All About Image

Wednesday, March 21st, 2012

When it comes to success on the Internet – it’s all about image. To be more specific, it’s about the images. Although text is a major factor, the web is mainly a visual medium, and memorable pictures and great design are what make an impact.

According to Chas Edwards, the rise of Facebook, and more specifically, Pinterest and Instagram, weighs heavily upon photos. Whether it is a “like” for your friend’s silly dog pictures, or a repin of that cute cupcake, it’s the image that drives the traffic.

So what does that mean for you and your business? Well, for starters, you can’t have a ho-hum website design that was out-of-date back in 1998. You don’t necessarily need to knock-em-dead with a high-tech interface, but you do need to look modern, sleek, and eye-pleasing.

That’s where we come in. Not only can M3 design and create a website that fits your brand image and style, but we can also optimize it for the search engines. After all, it doesn’t matter how good it looks if nobody can find you! Give us a call today and find out how to boost your online image.

Newsweek “MadMen” Ads

Monday, March 19th, 2012

Newsweek’s “MadMen” tie-in advertising experiment is now available to view online, thanks to AdAge. The issue features special “retro-styled” advertisements from the likes of Mercedes, GEICO, and Tide, among others.

As we mentioned in a previous blog, we found some irony in the fact that an almost obsolete format (news magazine) is promoting itself by reminding readers just how dinosaur the format really is. Nonetheless, it’s still a fun and creative way to get people talking, and it certainly got our attention.

So which ad is your favorite? We’re kind of fond of the Triumph ad with Steve McQueen, or maybe the completely and unabashedly retro Dunkin’ Donuts spread. It’s a real humdinger.

Senior Project

Wednesday, March 14th, 2012

We had a special visitor here at M3 the other day. Jessica Finley is a senior at Grovetown High School, and she is doing her senior project on the history of cameras – from film to digital. She stopped by to discuss cameras with us, and we showed off our collection of new and old cameras. Things sure have come a long way from processing film and printing  in the darkroom.  Now you can pretty much do it all from your laptop.

Jessica is a pretty good photographer herself. Be sure to check out her photography page on Facebook and give it a “like”. Good luck on your project, Jessica!

Get $100 in AdWords for FREE!

Tuesday, March 6th, 2012

Get ready, because we’re about to revolutionize your advertising.  Mass Media Marketing is Augusta, Georgia’s only Google AdWords Certified Partner, which means that we know how to spend your ad dollars in the most effective way possible.

In today’s online world, you have to have a website for your business, and that website needs to show up on the search engines. Studies show that 93% of customers research online before they buy, which means you have to do all you can to rank as high as possible on Google.

What you need are results, and Mass Media Marketing can give you real, tangible results, and we can help you drive more business to your website.

As Augusta’s only local Google AdWords Certified Partner, Mass Media Marketing can walk you through every step of the process and help you understand where your money is going.  Best of all, we can show you the results of your campaign in specific detail.  Nobody else can offer you this service locally.

We’re so confident we can help you be found, that we’re giving away $100 coupons for Google AdWords. Sign up now! Free to the first 20 new users.

Click here and fill out our contact form today!

New Website Designs!

Wednesday, February 29th, 2012

Mass Media Marketing has just unveiled new website designs for a few of our clients. Be sure to click over and check out the new designs for First Bank of Georgia, Legendary Sports, Legends Club of Augusta, Westside Cardiology, and Aiken Technical College Foundation.

Does your website need a makeover? Mass Media Marketing specializes in web design and maintenance. We can also optimize your website for the search engines so your site can easily be found by your customers on Google. Plus, we can update your blog, or maintain your Twitter, Facebook, and Pinterest accounts, and much, much, more!

Contact us today and find out how Mass Media Marketing can take your website to the next level and bring in new customers to your business.

Pin It!

Monday, February 27th, 2012

As far as bandwagons go, none are moving faster than Pinterest, an online bulletin board that lets users post photos of their favorite things online. As the number of users grows, so does the interest of business owners on how to get in on the action.

According to AdAge, the site had more than 11 million unique visitors this past January – and most of them were female. It’s a marketer’s dream, but how do you take advantage of it with your business?

The challenge is that unlike Facebook, the site is almost purely visual, and most of those visuals are high-end. That means that you can’t just throw something up there and hope that people notice it. If your content is not visually appealing, then it’s going to go nowhere. In effect, if you want to market yourself on Pinterest, then you better make sure your photos and graphics are absolutely stunning, and they have to draw enough interest to get passed around.

Is Pinterest a good fit for everyone? Probably not, but for some it could be a new and exciting way to promote your business. Contact us at Mass Media Marketing in Augusta, Georgia and let us examine the possibilities for your marketing in social media.

M3 Commercial Shoot

Thursday, February 23rd, 2012

 

 

We’ve been busy here at M3 putting together a TV commercial to promote the agency. That means lights, camera, and action for the staff, who is usually more comfortable behind the scenes.  Now, we appreciate how hard it is to get in front of the camera and deliver a few lines!

So, we’re getting a taste of our own medicine, with a little help from our director friend Rob Forbes. And, we’re trying out our new camera and a few special effects along the way. We think you’re going to love it! Stay tuned, it’s coming soon!

 

Will Facebook Share Itself and Share the Wealth?

Tuesday, February 14th, 2012

Facebook is about to offer up shares in an IPO, and it’s possible they could allow the users that made it famous (in other words, you) get a piece of the action. A company called Loyal3 has a platform that would let everyday Facebook users buy shares in the company by a unique “sharing” method on Facebook. How sweetly ironic.

Since the users of Facebook make it what it is, it seems like a natural fit. But, will the social aspect of social media win out at the end of the day, or will big money rule supreme? It will be interesting to see if Facebook will help revolutionize IPOs, or if it will be just another stock offering that does little for the little guy.

Superbowl Ad Preview

Wednesday, February 1st, 2012

Everyone is gearing up for the Super Bowl – around here that means the commercials – and Volkswagen has already released their offering in the hopes of gaining some pregame buzz.

It would be hard to live up to last year’s Kid Vader spot, but it seems like VW has risen to the challenge… with a twist and a nod to last year’s spot in the process. And yes, it is an epic :60 spot, which means VW is paying a hefty price to run it in this year’s big game.

Bring on the ads (and the football)!

Are you worth a Like?

Monday, January 30th, 2012

The Zeitgeist of the current digital age revolves around being likeable, and social media has businesses in a whirl, trying to figure out the magic formula of being “liked”. So what’s it take to be liked, and how do you make yourself worth being liked?

There’s not an easy answer, because like most things in this digital age, it’s the luck of the draw. What works for one business may not necessarily work for another. As a matter of fact, it can even backfire. We’ve talked here before about marketing in social media and the importance of developing relationships with your fan base instead of just gathering up random likes. Running up the numbers on Facebook won’t do you any good if your fan base isn’t interacting with you on a regular basis.

AdAge has a few wonderful examples of successful campaigns and how they worked for certain companies. The idea here is not to copy what has been done, but to find unique ways to connect to your own audience. At Mass Media Marketing, we are always striving to find new and exciting avenues to build quality likes over quantity. Give us a call and let us help you maneuver through the ever-changing landscape of marketing in social media.