The CSRA’s most haunted attraction, Plantation Blood, is now open! This horrifying evening of entertainment opened its’ doors to the public last Friday and welcomes a new bunch to frighten tonight! The show dates include Thursday through Sunday each week through the month of October. The last week it will be available Wednesday through Saturday (Oct 30-Nov 2). Visit the website for more information: Click Here!
Last week our media planner, Amy Padgett, went through the appropriate training to become Bing certified. Most people are unaware of Bing’s connection to a much larger entity—the Yahoo Bing Network (YBN). This network is the “combined advertising marketplace made up of Yahoo!, Bing, and syndicated partner sites such as Facebook, Amazon, Monster, WebMD, CNBC, and Viacom.”1 What people don’t know is that Bing accounts for about 30 percent of online search share.1 It is no surprise that Google accounts for almost the entire remainder of searches at 67 percent.4 With that said, advertisers with Search Engine Marketing (SEM) budgets should consider putting a percentage of their budget towards Bing Ads. Competition for keywords tends to be lower, the Cost Per Click (CPC) costs less2 and they have greater ad flexibility (larger character limit). 3
We by no means are advocating removing any ad money from Google AdWords, which we avidly support. But hey, this Bing thing shouldn’t be ignored. Just one ad buy with Bing can help you reach “163 million unique searchers on the Yahoo! Bing Network.”1 Maybe you should “Bing It!”
We just launched Smarty Pants Online Training last week and the results after only one week are amazing! Co-owner Kathie Williams said they already have had more leads and purchases in the past week than they have had in months!
We credit this success story to our mantra of Making Websites Work. We incorporated Search Engine Optimization along with strong Call-to-Actions to convert visitors into subscribers for Smarty Pants. Let us help you Make Your Website Work! Contact Us today!
Click the link to view Smarty Pants Online Training’s website.
Our clients always want to know how they can get to the top of a Google search engine results page (SERPs). Our standard answer is: there is no way to guarantee a #1 position. We use Google Webmaster Tools recommendations for search engine optimization. Using these suggestions, as well as years of experience, will almost always get our clients’ websites ranking well on the SERPs. If your website can’t be found on the SERPS, give us a call. We’d be happy to troubleshoot the problem for you. Call us at 706-651-0053 or fill out our contact form.
Another good way to get your website on the first page of search results is to buy Pay Per Click ads with Google Adwords and Bing/Yahoo. There is no ranking guarantee here either, but with a Google Adwords Certified Partner, you have a better chance of making it to the top of the page. A Google Adwords Certified Partner knows how to structure campaigns, bid on keywords and write relevant ad copy that will get better placement on the SERPs.
Did you know that in your Google Adwords campaign there is an Estimated Top Page Bid column? Google tells you what your bid should be to get to the top of the page. Google does offer this caveat: “We can’t guarantee your ad’s placement. If you increase the quality of your ad or meet the estimated top of page bid, you can increase your ad’s chances to qualify for a top-of-page position.” If your business depends on your customers finding you on the internet, then Google Adwords is a good choice for your marketing dollars.
Actionable Steps for Web Design & SEO
At Mass Media Marketing, we pride ourselves on Making Websites Work. It’s not enough to have a website. The website must be working for you. Below is a list of items that your website should have:
- On the home page, your website should clearly state what sets you apart from your competition. People are researching your company on the internet. You must give them a clear idea of why you’re the best.
- On the home page, there should be a call-to-action (CTA). What do you want your customers to do? Call, fill out a form, view a video, purchase a product, etc.? This CTA generates leads and sales for your business. Most websites have a slideshow on the home page. A simple slide that says “Click here for more info” or “Download the Whitepaper” or “Buy Now” helps guide the customer through the next steps of converting.
- Is there valuable information you can give potential customers as a pdf download? If so, ask for the email address before they can download.
- Is it easy to convert a customer on every page of your website? There should be a phone number or a form on every page of the website to make it easy for customers to convert.
- A good search engine optimization (SEO) strategy will help your website rank on the SERPs. Each page should be focused on one keyword phrase that is used in the Page Title, Meta Description and copy. Most business owners don’t have the time or the staff to understand and implement SEO. We can help you strategize and get the SERPs working for you and not against you. Give us a call at 706-651-0053 or fill out our contact form. We can help!
With the holidays fast approaching, you may be racking your brain about holiday gift ideas for your clients. Here at Mass Media Marketing, we certainly are. Holiday gifts are a small end-of-year token of appreciation to thank customers for their business. In a perfect world, we would be able to buy unique, personalized gifts to give to each of our individual clients. However, that isn’t always practical or possible.Companies with a large client base will likely opt to select one gift to give to all of their customers. It can be challenging to find a really great one-size-fits-all gift. Here are some tips to steer you in the right gift-giving direction:
Make it fun. A few years ago, Mass Media gifted Snuggies (the blanket with sleeves) emblazoned with the M3 logo to all of our clients. A little cheesy, absolutely – but Snuggies had only recently come out in the market at that time and were still a novelty item, so the gifts were greeted with tons of smiles and exclaims of “Hey, I’ve been wanting one of these!” Admit it, you know you wanted one.
Make it useful. It’s easy to find a gift that a business owner will get lots of use out of – simply think about what you yourself would find useful. How about a USB thumb drive in a fun, memorable shape? Everyone uses them, everyone needs them, but you don’t always have one handy.
Make it representative of what you do. Another year, our agency gifted bottles of champagne wrapped with oranges (if there is such a thing as a “signature fruit,” the orange would be M3’s), so clients could either enjoy their bottle of bubbly for New Year’s Eve – or make mimosas the next morning. No matter the gift, use it as an opportunity to brand your business: make it symbolic of your business, and be sure to put your logo on the gift.
Happy gift-giving, and happy holidays from your friends at M3!
Are you ready to own the web? Call us today and learn how Mass Media Marketing can improve your status on the search engines. Be found and be effective!
If you’ve been paying attention, you’ve probably noticed that Google has made many changes in its “Places” category. Businesses will no longer have the traditional Places page, but will now have a Google+ page, instead. The change fully integrates the former Places information with the new Google+ Local format, and it gives businesses many new options on promoting themselves.
What does it mean for you? Well, the new Google+ Local gives you Zagat-styled reviews, and inclusion of the Google+ circles feature, where it will be easier for people to recommend your business to their friends and family members on Google+. The Google+ Local will also make it easier for customers to find you on the map while doing a search. Basically they are putting everything together under one umbrella to make it easier for everyone.
What does it mean for you? Well, you need to make sure your business is doing all it can to maintain space on Google+ and be active. While it’s not exactly as busy as Facebook, it is now integrated into the Google search feature, so people will be running across your page and reviews through that fact alone.
Here is an example of M3′s Google+ Local page and our Google+ page so you can see what the new format looks like. Think of it as another tool for you to expose your business to customers when they’re doing a Google search.
If you have any questions about how to make Google work better for you, contact us today for a free consultation.
It’s no secret that advertisers are scrambling to sell their wares on Pinterest, but you probably haven’t thought about car ads. Honda is apparently making a big push on Pinterest – trying to reach female car buyers with images of their CR-V. They’ve even “rewarded” a number of popular pinners with cash prizes in an overt attempt to gain traction.
We don’t know about you, but in our opinion the push of everyone and their mother onto the Pinterest boards has turned the site from cute and crafty into a cluttered strip mall bazaar. Is it the proper place for car ads? Probably not, but such is the price of popularity. The same thing has happened with Facebook, where you’re more likely to get inundated with soft-pedaled ads than status updates from friends. So much for the social aspect.
If you are a business and you want to get in the Pinterest game, you need to be sure that you’re adding to the conversation and not simply adding to the clutter. High quality images are important, and so is high quality information – it’s the only way you’re going to get noticed now, especially when even car makers are creating their own boards.
Don’t go it alone. At M3, we’re always seeking out the best ways to incorporate social media with your marketing and advertising. In other words, we know what works and what doesn’t. Contact us today!