Are you ready to own the web? Call us today and learn how Mass Media Marketing can improve your status on the search engines. Be found and be effective!
If you’ve been paying attention, you’ve probably noticed that Google has made many changes in its “Places” category. Businesses will no longer have the traditional Places page, but will now have a Google+ page, instead. The change fully integrates the former Places information with the new Google+ Local format, and it gives businesses many new options on promoting themselves.
What does it mean for you? Well, the new Google+ Local gives you Zagat-styled reviews, and inclusion of the Google+ circles feature, where it will be easier for people to recommend your business to their friends and family members on Google+. The Google+ Local will also make it easier for customers to find you on the map while doing a search. Basically they are putting everything together under one umbrella to make it easier for everyone.
What does it mean for you? Well, you need to make sure your business is doing all it can to maintain space on Google+ and be active. While it’s not exactly as busy as Facebook, it is now integrated into the Google search feature, so people will be running across your page and reviews through that fact alone.
Here is an example of M3′s Google+ Local page and our Google+ page so you can see what the new format looks like. Think of it as another tool for you to expose your business to customers when they’re doing a Google search.
If you have any questions about how to make Google work better for you, contact us today for a free consultation.
It’s no secret that advertisers are scrambling to sell their wares on Pinterest, but you probably haven’t thought about car ads. Honda is apparently making a big push on Pinterest – trying to reach female car buyers with images of their CR-V. They’ve even “rewarded” a number of popular pinners with cash prizes in an overt attempt to gain traction.
We don’t know about you, but in our opinion the push of everyone and their mother onto the Pinterest boards has turned the site from cute and crafty into a cluttered strip mall bazaar. Is it the proper place for car ads? Probably not, but such is the price of popularity. The same thing has happened with Facebook, where you’re more likely to get inundated with soft-pedaled ads than status updates from friends. So much for the social aspect.
If you are a business and you want to get in the Pinterest game, you need to be sure that you’re adding to the conversation and not simply adding to the clutter. High quality images are important, and so is high quality information – it’s the only way you’re going to get noticed now, especially when even car makers are creating their own boards.
Don’t go it alone. At M3, we’re always seeking out the best ways to incorporate social media with your marketing and advertising. In other words, we know what works and what doesn’t. Contact us today!
A new study says that more than 85% of customers are now searching online for local businesses just like yours. That’s right – instead of looking you up in a phone book, they’re looking you up online. And, that number is constantly on the rise.
This simple fact means you have no choice but to be on the web in order to stay competitive locally. Not only that, but you need to make sure you can be found! What good is a website if nobody can find it in a search? Don’t let your competition get the edge!
M3 is the Augusta area’s only Google AdWords Certified Partner, which means that we can optimize your AdWord campaign like no one else can. Plus, we know how to make your website search engine friendly so your customers can always find you. Contact us today to learn more!
A new study indicates that today’s twentysomethings switch media outlets up to 27 times per hour. Per hour! That means they are going back and forth between their TVs, computers, iPads, smartphones, and traditional media on a constantly revolving basis. Talk about attention deficit! The generation raised online has taken short-term attention spans to a new level.
Needless to say, this brings a whole new challenge to advertising and marketing to the younger crowd. How do you catch the attention of someone who is going to barely stay in one place for more than 2.2 minutes? Obviously, traditional media isn’t going to work.
When you are trying to navigate through the rough waters of marketing to a young, online audience, you need someone who can help you stay the course. M3 specializes in reaching out to your customer base, no matter where they are. We can help you focus your efforts for online marketing, along with advertising efforts in the “real world”. Make your ad budget go the extra mile and call us today!
Want to do a TV commercial or video for your business, but don’t know where to begin? It can be a daunting task, especially if you’ve never done it before. Here are a few basic things to think about when you are considering video production.
Determine Your Budget
The first thing you need to do is determine your overall budget – not only for your actual production, but also for the amount of money you’ll be spending to schedule your commercial. It’s important not to spend too much on your production or you won’t have enough to put it on the air. A good rule of thumb is to use 10% of your budget for the production. That way, you’ll still have plenty of money left over to show it. A great-looking commercial doesn’t do you any good if nobody can see it!
Work Within Your Budget
Sure, it would be nice for your commercial to look like Spielberg produced it, but if you have a very limited budget, that’s not going to happen. That’s not to say that your commercial has to look bad. Creativity can go a long way to make up for a small budget, as long as you’re realistic about the results.
Focus Your Message
Many business owners want to include everything they sell in a commercial, and it’s just not possible. You’ll end up with a crowded laundry list that will turn off the viewer. Try to determine a central message or hook, like a special limited time price point, and use that to get a response.
Television viewers are more inclined to notice your commercials when you’re consistent with your branding and running commercial campaigns on a regular basis. Whether it’s a custom jingle package or a repeated catch phrase, doing something with consistency will build top of mind awareness for your business over time.
If you have questions or concerns about commercial production or video production in Augusta, Georgia, contact us and we’ll help you figure out what’s right for your business. M3 not only has an in-house video production team, but we also have a media buying department that can put your commercial in front of your customers for the best price.
I was driving down Washington Road the other day, and I noticed that the local Blockbuster had finally closed it doors. It occurred to me that I had not been in a video store in at least two years, the amount of time I have been a member of Netflix. On top of that, I’ve been streaming videos for months – the only DVDs I’ve watched are the ones I’ve purchased. As a matter of fact, I’ve streamed a few of those, too – because it’s more convenient.
So goes the death of DVDs, and yes, Blu-ray – it probably won’t be long now before they go the way of the lowly VHS tape. According to AdAge, online viewing will overtake disc-viewing this year, putting physical media on the sliding slope into oblivion.
Even though the demise of the DVD may not seem to matter to the local advertiser, it does, because speaks to an even bigger picture. Television itself is being shaken up in many ways, as we certainly don’t watch it like we used to. If you believe guru Steve Rosenbaum, the future of television is assuredly online, and it will exist in a social media landscape. With an endless supply of video on demand, the task of social media will be one of gatekeeper. In other words, we will depend even more on our “friends” to tell us what’s cool and what’s not.
As for ad dollars, they are still present on television, but they are being moved from print and radio to online – social media, in particular. With the integration of TV with the Internet, it won’t be long before even this line is blurred. For the advertiser, this means a lot of things. Now more than ever, it is important to be engaged in the online world and have a presence in social media, whether it be on Facebook or your own YouTube channel.
That’s why at Mass Media Marketing, we don’t consider ourselves to simply be an advertising agency. We are a marketing service that can handle everything online and off, and we can help you navigate your way through the changing landscape of promoting your business. Whether it is TV commercial production, designing a logo, building a website, or maintaining your social media presence, M3 can do it all. Contact us today and learn more about how we can give you the tools you need to succeed.
When it comes to success on the Internet – it’s all about image. To be more specific, it’s about the images. Although text is a major factor, the web is mainly a visual medium, and memorable pictures and great design are what make an impact.
According to Chas Edwards, the rise of Facebook, and more specifically, Pinterest and Instagram, weighs heavily upon photos. Whether it is a “like” for your friend’s silly dog pictures, or a repin of that cute cupcake, it’s the image that drives the traffic.
So what does that mean for you and your business? Well, for starters, you can’t have a ho-hum website design that was out-of-date back in 1998. You don’t necessarily need to knock-em-dead with a high-tech interface, but you do need to look modern, sleek, and eye-pleasing.
That’s where we come in. Not only can M3 design and create a website that fits your brand image and style, but we can also optimize it for the search engines. After all, it doesn’t matter how good it looks if nobody can find you! Give us a call today and find out how to boost your online image.