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What’s ahead for digital advertising?

June 17th, 2014 by

As the digital world continues to evolve, advertisers and agencies such as M3 have to keep up in the evolution process. Recently Mondelez International—whose brands include Oreo, Trident, Toblerone, and Chips Ahoy—proposed a plan for 50% of their budget to go towards a new video-buying strategy for mobile devices, and online video. As online and […]

Consumers in their 20s Switch Media up to 27 Times an Hour!

April 9th, 2012 by

A new study indicates that today’s twentysomethings switch media outlets up to 27 times per hour. Per hour! That means they are going back and forth between their TVs, computers, iPads, smartphones, and traditional media on a constantly revolving basis. Talk about an attention deficit! The generation raised online has taken short-term attention spans to […]

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