Posts Tagged ‘search marketing’

What’s ahead for digital advertising?

Tuesday, June 17th, 2014

As the digital world continues to evolve, advertisers and agencies such as M3 have to keep up in the evolution process. Recently Mondelez International—whose brands include Oreo, Trident, Toblerone, and Chips Ahoy—proposed a plan for 50% of their budget to go towards a new video-buying strategy for mobile devices, and online video.

As online and mobile video and advertising continues to rapidly grow, companies such as Mondelez International are focusing less on the traditional source of media, such as television, and putting their focus on the digital world.

Digital allows the same opportunity to deliver strong and effective media brand campaigns just like television does, but instead with a greater ability for fine-tune messaging. This will allow marketers to focus in and target the exact audience that will be most affected by an advertisement. Not only can digital be a more effective option, but according to researchers, digital media is now bigger than television advertising and is predicted to surpass television completely by 2018.

According to the latest Adobe Digital Video Report, there were a counted 35.6 billion online video plays in last quarter alone, and 25 percent of them came from a digital device. With such a large amount of views coming from this source of media, it is obvious that marketers, M3 included, will need to jump aboard the bandwagon on digital advertising.

The M3 office is on the verge of making this change, although it continues to be a slow process. While our clients focus heavily on traditional forms of media, our efforts for a more digital and online campaign have increased. We have added a more digital representation to our staff, in terms of social media marketing through Facebook, and Youtube videos, that so far have proven to be an effective form of marketing for our clients.

As sources such as newspapers, television, and radio begin to fade out—some quicker than others—the digital world will continue to grow, and we at M3 are here to welcome the change and educate our clients!

 

 

Sources:

http://www.adweek.com/news/television/digital-media-now-bigger-national-tv-advertising-will-surpass-total-tv-2018-158360

http://www.adweek.com/news/technology/36-billion-company-will-spend-50-ad-dollars-video-158317

 

Consumers in their 20s Switch Media up to 27 Times an Hour!

Monday, April 9th, 2012

A new study indicates that today’s twentysomethings switch media outlets up to 27 times per hour. Per hour! That means they are going back and forth between their TVs, computers, iPads, smartphones, and traditional media on a constantly revolving basis. Talk about attention deficit! The generation raised online has taken short-term attention spans to a new level.

Needless to say, this brings a whole new challenge to advertising and marketing to the younger crowd. How do you catch the attention of someone who is going to barely stay in one place for more than 2.2 minutes? Obviously, traditional media isn’t going to work.

When you are trying to navigate through the rough waters of marketing to a young, online audience, you need someone who can help you stay the course. M3 specializes in reaching out to your customer base, no matter where they are. We can help you focus your efforts for online marketing, along with advertising efforts in the “real world”. Make your ad budget go the extra mile and call us today!

Searches Mean Sales Offline

Monday, December 12th, 2011

According to a new study, paid search equates to more sales in-store than online. As a matter of fact, for every dollar spent in online sales, more than $6 went to in-store sales. That’s quite a spread in terms of difference in impact, and it’s quite opposite of conventional wisdom. The researchers came to this conclusion by using coupons with unique codes that could be tracked back to the original paid search.

For retailers, this means you need to be aware that internet marketing efforts will most likely mean more sales in your physical retail locations than it will online. Search marketing is crucial either way, even if you only have retail locations and don’t have an online storefront. Now more than ever, an online presence is absolutely critical.

At Mass Media Marketing, we can optimize your website for online searches so you’ll have the maximum return on your advertising budget. We’ll help you translate those searches into sales!