Mass Media Marketing's advertising blog


Outdoor advertising and what makes for an effective billboard

May 23rd, 2016 by

Those of us in the marketing industry tend to cringe when we’re driving along a road and see a poorly-designed billboard. Instinctively, we know a company has wasted money on something that doesn’t clearly communicate its message and call to action (and often gets ignored entirely because it’s unreadable!). Take, for example, a couple of these bad […]

Ad blocking: Why should we care about the debate?

May 13th, 2016 by

Apple decided to allow ad blocking apps on a recent iPhone IOS. In other words: You can block ads on your iPhone. This has become a watershed moment in the ad blocking debate, which can be seen in AdWeek’s roundtable discussion with both ad blockers and advertising executives. Essentially, the struggle between publishers, consumers, and […]

How Consumers Think: The Consumer Decision Journey (Part 3)

April 27th, 2016 by

This concludes our look at the Consumer Decision Journey by McKinsey&Company. Click here for part one, and here for part two. So, you’ve done it. Your brand aggressively marketed itself, the customer recognized it, and eventually the customer bought YOUR product. Congratulations! But it’s not over yet. The best kind of consumer is the loyal […]

Print media isn’t dead, even if the news is dying

April 11th, 2016 by

We’ve all heard the news that’s about…well…the news. Newspapers are hurting across the country as everything moves digital, and that includes advertising. Newspaper ads are just one form of print advertising. And that’s why we encourage you to think about flyers, handouts, brochures, etc. as part of your overall marketing strategy. Why? Here’s a few […]

How Consumers Think: The Consumer Decision Journey (Part Two)

March 29th, 2016 by

Previously, we discussed the concept of a trigger and the Initial Consideration Set within the Consumer Decision Journey. This is part two, taking a look at the Active Evaluation. For part three on the loyalty loop, click here! Credit: McKinsey & Company. It’s your friend’s birthday. And your friend loves trying new things: Adventures, restaurants, […]

How I got into marketing: Anna Mullikin, Media Strategist

March 11th, 2016 by

Sometimes, it’s good to know the stories of the people working behind the scenes for your advertising and marketing efforts. This is part of our “How I got into marketing” series to give you, the reader, some of the awesome background behind our staff! Public relations, pre-law, or Peace Corps? Our own Anna Mullikin, currently […]

M3 adds to advertising awards collection

February 22nd, 2016 by

Our team works hard, and we love it when the effort is recognized. This year, our #squad took home 5 ADDY awards, in addition to two Big Wigs (more on those in a moment). We’re proud of the work we do! But instead of simply showing you the awards, we thought this would be a […]

How customers think: The Consumer Decision Journey (part one)

February 5th, 2016 by

If you’ve never heard of the Consumer Decision Journey, then taking a look at McKinsey & Company’s Consumer Decision Journey chart will be helpful:  In a three-part series, we’ll break down this chart and explain how an advertising agency like us plays into the process of driving sales. We start part one on the left, […]

500,000 in Google AdWords and Bing Ads!

January 19th, 2016 by

In 2015, we generated over half a million clicks to client websites through Google AdWords and Bing Ads clicks. That’s 500,000+ visits to look at targeted products that otherwise wouldn’t have happened. These clicks came from all types of ads on both search and display networks. And they typically come from ads ranking in the […]

Patience is important with SEO

December 29th, 2015 by

When you want your results to show up on the front page of Google, engaging in Search Engine Optimization (SEO) is how to get it done. If researched and implemented in a strategic manner, your site should begin showing for particular search terms. The trick is knowing it doesn’t happen immediately, and as a Google […]

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