The Zeitgeist of the current digital age revolves around being likeable, and social media has businesses in a whirl, trying to figure out the magic formula of being “liked”. So what’s it take to be liked, and how do you make yourself worth being liked?
There’s not an easy answer, because like most things in this digital age, it’s the luck of the draw. What works for one business may not necessarily work for another. As a matter of fact, it can even backfire. We’ve talked here before about marketing in social media and the importance of developing relationships with your fan base instead of just gathering up random likes. Running up the numbers on Facebook won’t do you any good if your fan base isn’t interacting with you on a regular basis.
AdAge has a few wonderful examples of successful campaigns and how they worked for certain companies. The idea here is not to copy what has been done, but to find unique ways to connect to your own audience. At Mass Media Marketing, we are always striving to find new and exciting avenues to build quality likes over quantity. Give us a call and let us help you maneuver through the ever-changing landscape of marketing in social media.

A decade ago, it was said that Napster would destroy the music industry with illegal downloads. Napster was basically sued into a non-entity, and the music biz limped along for the next 10 years with the advent of iTunes and the iPod craze. But, now, there’s a new player on the block, and it has the potential to completely change the way we listen to music. Almost overnight,
How do you use Facebook to grow your business? It’s the Holy Grail to success with social media outlets that every business is looking for. Everybody has a Facebook page, and everybody is trying to get the attention of the potential customer base. When someone is successful at cutting through the clutter, it’s time to pay attention.










