Posts Tagged ‘facebook’

What’s ahead for digital advertising?

Tuesday, June 17th, 2014

As the digital world continues to evolve, advertisers and agencies such as M3 have to keep up in the evolution process. Recently Mondelez International—whose brands include Oreo, Trident, Toblerone, and Chips Ahoy—proposed a plan for 50% of their budget to go towards a new video-buying strategy for mobile devices, and online video.

As online and mobile video and advertising continues to rapidly grow, companies such as Mondelez International are focusing less on the traditional source of media, such as television, and putting their focus on the digital world.

Digital allows the same opportunity to deliver strong and effective media brand campaigns just like television does, but instead with a greater ability for fine-tune messaging. This will allow marketers to focus in and target the exact audience that will be most affected by an advertisement. Not only can digital be a more effective option, but according to researchers, digital media is now bigger than television advertising and is predicted to surpass television completely by 2018.

According to the latest Adobe Digital Video Report, there were a counted 35.6 billion online video plays in last quarter alone, and 25 percent of them came from a digital device. With such a large amount of views coming from this source of media, it is obvious that marketers, M3 included, will need to jump aboard the bandwagon on digital advertising.

The M3 office is on the verge of making this change, although it continues to be a slow process. While our clients focus heavily on traditional forms of media, our efforts for a more digital and online campaign have increased. We have added a more digital representation to our staff, in terms of social media marketing through Facebook, and Youtube videos, that so far have proven to be an effective form of marketing for our clients.

As sources such as newspapers, television, and radio begin to fade out—some quicker than others—the digital world will continue to grow, and we at M3 are here to welcome the change and educate our clients!





Facebook Values Itself

Friday, May 4th, 2012

News reports suggest that Facebook is valuing itself at nearly $96 billion for its upcoming IPO. That would be record-setting for a web-based company, even overshadowing Google’s offering in 2004.

Of course, it helps that it is one of the most popular Internet companies of all time. Facebook pretty much dominates the web when it comes to time spent online and interaction. While it didn’t exactly invent social media, the company has become the de facto standard. Facebook rules the roost, and it won’t be surprising if their IPO is huger than huge.

With so much press, lots of people will want a piece of the action. The danger for the small investor is the inevitable overvaluing that a hot stock will likely take on. In other words, if you jump in, you may pay way too much for a stock that can’t live up to the hype.

As for the business owner who wants more exposure, Facebook is the place to be. As the IPO draws closer, Facebook will be getting more press than ever, and we’d imagine that traffic will only increase. Now more than ever, you need to have a presence on Facebook. And, like most things online, it takes some tricky maneuvering to make an impact.

If you need help, contact us here at M3. We live, eat, and breathe social media on a daily basis. Call us today!

Pin It!

Monday, February 27th, 2012

As far as bandwagons go, none are moving faster than Pinterest, an online bulletin board that lets users post photos of their favorite things online. As the number of users grows, so does the interest of business owners on how to get in on the action.

According to AdAge, the site had more than 11 million unique visitors this past January – and most of them were female. It’s a marketer’s dream, but how do you take advantage of it with your business?

The challenge is that unlike Facebook, the site is almost purely visual, and most of those visuals are high-end. That means that you can’t just throw something up there and hope that people notice it. If your content is not visually appealing, then it’s going to go nowhere. In effect, if you want to market yourself on Pinterest, then you better make sure your photos and graphics are absolutely stunning, and they have to draw enough interest to get passed around.

Is Pinterest a good fit for everyone? Probably not, but for some it could be a new and exciting way to promote your business. Contact us at Mass Media Marketing in Augusta, Georgia and let us examine the possibilities for your marketing in social media.

Will Facebook Share Itself and Share the Wealth?

Tuesday, February 14th, 2012

Facebook is about to offer up shares in an IPO, and it’s possible they could allow the users that made it famous (in other words, you) get a piece of the action. A company called Loyal3 has a platform that would let everyday Facebook users buy shares in the company by a unique “sharing” method on Facebook. How sweetly ironic.

Since the users of Facebook make it what it is, it seems like a natural fit. But, will the social aspect of social media win out at the end of the day, or will big money rule supreme? It will be interesting to see if Facebook will help revolutionize IPOs, or if it will be just another stock offering that does little for the little guy.

Are you worth a Like?

Monday, January 30th, 2012

The Zeitgeist of the current digital age revolves around being likeable, and social media has businesses in a whirl, trying to figure out the magic formula of being “liked”. So what’s it take to be liked, and how do you make yourself worth being liked?

There’s not an easy answer, because like most things in this digital age, it’s the luck of the draw. What works for one business may not necessarily work for another. As a matter of fact, it can even backfire. We’ve talked here before about marketing in social media and the importance of developing relationships with your fan base instead of just gathering up random likes. Running up the numbers on Facebook won’t do you any good if your fan base isn’t interacting with you on a regular basis.

AdAge has a few wonderful examples of successful campaigns and how they worked for certain companies. The idea here is not to copy what has been done, but to find unique ways to connect to your own audience. At Mass Media Marketing, we are always striving to find new and exciting avenues to build quality likes over quantity. Give us a call and let us help you maneuver through the ever-changing landscape of marketing in social media.

Upload Your Closet

Thursday, November 17th, 2011

You share your photos and music, so why not your clothes? Social media takes on another new twist with RNKD (pronounced “Ranked”), a site where you can upload wardrobe items from your closet and share with friends. It’s like Facebook for fashionistas, with an emphasis on brand names, of course. The more brand names you enter, the higher you’re “ranked” – and with high rankings comes the chance of rewards in the form of gift cards.

RNKD was created by Zappos co-founder Nick Swinmurn, in the hopes that people into fashion will flock to the site. Naturally, he also hopes that it will appeal to clothing retailers who are looking for new ways to connect with their customers. Is the future of social media found in niche sites like RKND, or will ideas like this just get sucked up and incorporated into more established sites like Facebook? Either way, it will be interesting to see if people latch on to this “share everything” trend that doesn’t seem to be slowing down.

The End Of Music As We Know It

Friday, October 21st, 2011

A decade ago, it was said that Napster would destroy the music industry with illegal downloads. Napster was basically sued into a non-entity, and the music biz limped along for the next 10 years with the advent of iTunes and the iPod craze. But, now, there’s a new player on the block, and it has the potential to completely change the way we listen to music. Almost overnight, Spotify has taken hold and is shifting music delivery into a whole new realm.

Spotify has managed to put just about any song you can think of into the cloud, and you are in control – unlike the randomness of Pandora or other Internet radio stations. Your library of tunes already on your computer can become a part of your Spotify library. You can build playlists and share music with friends via Facebook, incorporating the music listening experience into a social setting. Best of all it’s free (for now) – all you have to do is put up with commercial breaks every now and then. Pay a monthly fee, and you can have access to just about every popular song that ever existed on your mobile phone, no matter where you are. Bye, bye, iPod.

What does this mean? Eventually we won’t have to “download” anything. Who wants to pay for downloading music song by song if you can access it through the cloud whenever you want? Music as a physical object (like a CD) or even as a file residing on your computer or player is quickly becoming a thing of the past.

What can we take from this in terms of marketing? The lesson here is that everything is changing, and we have to start thinking about the cloud in a whole new light. Access to information and sharing that information is evolving right before our eyes, and we have to find ways to promote and advertise in this new paradigm. Think different, indeed.


Friday, October 7th, 2011


Here’s a new twist on social media sites. Instead of a new take on Facebook, Google+, MySpace, or Twitter, how about a site that provides a brief overview and gateway links to all your other social media profiles? That’s exactly what About.Me has done. It’s rather genius in its simplicity, because it really is nothing more than a splash page for you to gather all your various social media pages into one convenient location.

All you have is a large picture, a short bio, and links – one page, that’s it. No updates, no feeds, and no tweets. Right now, they even have a special offer on business cards that have a QR code on the back that links to your page. Talk about a one-stop shop. It’s pure genius, and the site has grown exponentially in the past few months, rivaling the early growth of the more popular sites mentioned above.

The gateway aspect is intriguing, even if it doesn’t do much overall in terms of having reasons to stick around or even revisit. That could pose a problem for this social media start-up, and I’d imagine that more features will soon be on the way.

Should You Buy Ads on Facebook?

Tuesday, September 20th, 2011

Facebook’s sales strategist Sheryl Sandberg recently announced that the social media giant will be offering $50 credits to small businesses in the hopes of gaining them as regular clients. Sandberg, formerly one of the key players at Google, is now bringing the search engine’s marketing savvy to Facebook. The goal, of course, is to generate more revenue by latching on to the torrent of small businesses that have recently migrated to Facebook in order to market themselves via social media.

Setting up a free Facebook page is pretty simple, and many small businesses have thrived by utilizing social media sites. The hope for Facebook is that the same small businesses will spend a little money with them by buying ads to target other Facebook users. In the end, it could add up to big bucks.

So, is it worth it to take Facebook’s $50 and run with it? Sure, why not? There’s really not a lot to lose, especially if it ends up working in your favor. Will it be the cash generator Facebook is hoping for? Only if it can cause a stir like AdWords did, which remains to be seen.

Using Facebook to Build Your Business

Monday, September 12th, 2011

How do you use Facebook to grow your business? It’s the Holy Grail to success with social media outlets that every business is looking for. Everybody has a Facebook page, and everybody is trying to get the attention of the potential customer base. When someone is successful at cutting through the clutter, it’s time to pay attention.

Bethany Roley has managed to grow her business, Bethany’s Bikini Boot Camp, exponentially by using Facebook. Her business model is rather unique, because she uses word-of-mouth to promote the boot camp and rarely uses traditional advertising. In that respect, she probably depends on social media more than most businesses do, and she recognizes the importance of staying in touch with her clients.

“Facebook exploded the business, it really helps me get the word out. We’ve tripled business just by using Facebook,” Roley said, adding that it helps her keep in personal touch with her clients.

It’s that personal touch that keeps her clients coming back for more. Our advice to growing businesses is to take a look at how to make that special connection with your clients through social media. When you do it the right way, it can be highly effective and successful.