News

News reports suggest that Facebook is valuing itself at nearly $96 billion for its upcoming IPO. That would be record-setting for a web-based company, even overshadowing Google’s offering in 2004. Of course, it helps that it is one of the most popular Internet companies of all time. Facebook pretty much dominates the web when it […]

It’s no secret that advertisers are scrambling to sell their wares on Pinterest, but you probably haven’t thought about car ads. Honda is apparently making a big push on Pinterest – trying to reach female car buyers with images of their CR-V. They’ve even “rewarded” a number of popular pinners with cash prizes in an […]

A new study indicates that today’s twentysomethings switch media outlets up to 27 times per hour. Per hour! That means they are going back and forth between their TVs, computers, iPads, smartphones, and traditional media on a constantly revolving basis. Talk about an attention deficit! The generation raised online has taken short-term attention spans to […]

Want to do a TV commercial or video for your business, but don’t know where to begin? It can be a daunting task, especially if you’ve never done it before. Here are a few basic things to think about when you are considering video production. Determine Your Budget The first thing you need to do […]

When it comes to success on the Internet – it’s all about image. To be more specific, it’s about the images. Although text is a major factor, the web is mainly a visual medium, and memorable pictures and great design are what make an impact. According to Chas Edwards, the rise of Facebook, and more […]

Newsweek’s “MadMen” tie-in advertising experiment is now available to view online, thanks to AdAge. The issue features special “retro-styled” advertisements from the likes of Mercedes, GEICO, and Tide, among others. As we mentioned in a previous blog, we found some irony in the fact that an almost obsolete format (news magazine) is promoting itself by […]

Mass Media Marketing has just unveiled new website designs for a few of our clients. Be sure to click over and check out the new designs for First Bank of Georgia, Legendary Sports, Legends Club of Augusta, Westside Cardiology, and Aiken Technical College Foundation. Does your website need a makeover? Mass Media Marketing specializes in […]

As far as bandwagons go, none are moving faster than Pinterest, an online bulletin board that lets users post photos of their favorite things online. As the number of users grows, so does the interest of business owners on how to get in on the action. According to AdAge, the site had more than 11 […]

Ever wonder if your website landing page or graphic design is effective at grabbing and holding attention? There’s a site called FiveSecondTest that helps you get feedback on your project. The basic premise is that your landing page is put up for exactly five seconds and then a series of questions is asked of the […]

We love golf here in Augusta, so here’s a neat little tidbit we thought we’d share. Even though Arnold Palmer is over 80 years old and had his professional heyday back in the 50s and 60s, he is still a viable marketing icon. Let’s put it this way – he earned $36 million in endorsements […]