Those of us in the marketing industry tend to cringe when we’re driving along a road and see a poorly-designed billboard. Instinctively, we know a company has wasted money on something that doesn’t clearly communicate its message and call to action (and often gets ignored entirely because it’s unreadable!). Take, for example, a couple of these bad […]

Apple decided to allow ad blocking apps on a recent iPhone IOS. In other words: You can block ads on your iPhone. This has become a watershed moment in the ad blocking debate, which can be seen in AdWeek’s roundtable discussion with both ad blockers and advertising executives. Essentially, the struggle between publishers, consumers, and […]

This concludes our look at the Consumer Decision Journey by McKinsey&Company. Click here for part one, and here for part two. So, you’ve done it. Your brand aggressively marketed itself, the customer recognized it, and eventually the customer bought YOUR product. Congratulations! But it’s not over yet. The best kind of consumer is the loyal […]

We’ve all heard the news that’s about…well…the news. Newspapers are hurting across the country as everything moves digital, and that includes advertising. Newspaper ads are just one form of print advertising. And that’s why we encourage you to think about flyers, handouts, brochures, etc. as part of your overall marketing strategy. Why? Here’s a few […]

Previously, we discussed the concept of a trigger and the Initial Consideration Set within the Consumer Decision Journey. This is part two, taking a look at the Active Evaluation. For part three on the loyalty loop, click here! Credit: McKinsey & Company. It’s your friend’s birthday. And your friend loves trying new things: Adventures, restaurants, […]

Sometimes, it’s good to know the stories of the people working behind the scenes for your advertising and marketing efforts. This is part of our “How I got into marketing” series to give you, the reader, some of the awesome background behind our staff! Public relations, pre-law, or Peace Corps? Our own Anna Mullikin, currently […]

Our team works hard, and we love it when the effort is recognized. This year, our #squad took home 5 ADDY awards, in addition to two Big Wigs (more on those in a moment). We’re proud of the work we do! But instead of simply showing you the awards, we thought this would be a […]

If you’ve never heard of the Consumer Decision Journey, then taking a look at McKinsey & Company’s Consumer Decision Journey chart will be helpful:  In a three-part series, we’ll break down this chart and explain how an advertising agency like us plays into the process of driving sales. We start part one on the left, […]

In 2015, we generated over half a million clicks to client websites through Google AdWords and Bing Ads clicks. That’s 500,000+ visits to look at targeted products that otherwise wouldn’t have happened. These clicks came from all types of ads on both search and display networks. And they typically come from ads ranking in the […]

When you want your results to show up on the front page of Google, engaging in Search Engine Optimization (SEO) is how to get it done. If researched and implemented in a strategic manner, your site should begin showing for particular search terms. The trick is knowing it doesn’t happen immediately, and as a Google […]