Posts Tagged ‘marketing’

Is it Time to be Mom Enough?

Friday, May 11th, 2012

In an effort to perhaps prove that news magazines aren’t  completely irrelevant, Time Magazine has staged a coup of epic proportions by showing a very staged photo of a mother breastfeeding her possibly-too-old-for-breastfeeding child… just in time for Mother’s Day. It’s an exercise in shock marketing, and boy is it working. It’s in your face and it has social media in a tizzy. If you haven’t seen it by now, then you haven’t been on Facebook in the past couple of days.

The question here is how effective will it be for Time? I would imagine they’ll sell a lot of magazines this week – probably more than they’ve sold in a long time. I can’t remember the last issue of Time I bothered to read. For the time being, they will be the talk of the town. But, when the controversy fades, it will be back to square one.

The truth is, the news magazine industry is faltering, and publicity stunts like this will only go so far. It will take more than a shocking photo to keep people’s interest in this attention-deficit media climate. A few weeks ago, we were talking about Newsweek and their tie-in with MadMen. Yet, now, we’ve obviously moved on, and nobody cares about Newsweek anymore. So it goes.

At the end of the day, I have to wonder what Time’s advertisers are thinking about all of this. On the one hand, the magazine is sure to sell and give them exposure. On the other hand, there’s another kind of exposure going on here, and I’m sure there are some readers who will be all too happy to let the advertisers know they’re not happy. Stay tuned, I’m sure there’s more to come.

Facebook Values Itself

Friday, May 4th, 2012

News reports suggest that Facebook is valuing itself at nearly $96 billion for its upcoming IPO. That would be record-setting for a web-based company, even overshadowing Google’s offering in 2004.

Of course, it helps that it is one of the most popular Internet companies of all time. Facebook pretty much dominates the web when it comes to time spent online and interaction. While it didn’t exactly invent social media, the company has become the de facto standard. Facebook rules the roost, and it won’t be surprising if their IPO is huger than huge.

With so much press, lots of people will want a piece of the action. The danger for the small investor is the inevitable overvaluing that a hot stock will likely take on. In other words, if you jump in, you may pay way too much for a stock that can’t live up to the hype.

As for the business owner who wants more exposure, Facebook is the place to be. As the IPO draws closer, Facebook will be getting more press than ever, and we’d imagine that traffic will only increase. Now more than ever, you need to have a presence on Facebook. And, like most things online, it takes some tricky maneuvering to make an impact.

If you need help, contact us here at M3. We live, eat, and breathe social media on a daily basis. Call us today!

New Website Designs!

Wednesday, February 29th, 2012

Mass Media Marketing has just unveiled new website designs for a few of our clients. Be sure to click over and check out the new designs for First Bank of Georgia, Legendary Sports, Legends Club of Augusta, Westside Cardiology, and Aiken Technical College Foundation.

Does your website need a makeover? Mass Media Marketing specializes in web design and maintenance. We can also optimize your website for the search engines so your site can easily be found by your customers on Google. Plus, we can update your blog, or maintain your Twitter, Facebook, and Pinterest accounts, and much, much, more!

Contact us today and find out how Mass Media Marketing can take your website to the next level and bring in new customers to your business.

Pin It!

Monday, February 27th, 2012

As far as bandwagons go, none are moving faster than Pinterest, an online bulletin board that lets users post photos of their favorite things online. As the number of users grows, so does the interest of business owners on how to get in on the action.

According to AdAge, the site had more than 11 million unique visitors this past January – and most of them were female. It’s a marketer’s dream, but how do you take advantage of it with your business?

The challenge is that unlike Facebook, the site is almost purely visual, and most of those visuals are high-end. That means that you can’t just throw something up there and hope that people notice it. If your content is not visually appealing, then it’s going to go nowhere. In effect, if you want to market yourself on Pinterest, then you better make sure your photos and graphics are absolutely stunning, and they have to draw enough interest to get passed around.

Is Pinterest a good fit for everyone? Probably not, but for some it could be a new and exciting way to promote your business. Contact us at Mass Media Marketing in Augusta, Georgia and let us examine the possibilities for your marketing in social media.

Are you worth a Like?

Monday, January 30th, 2012

The Zeitgeist of the current digital age revolves around being likeable, and social media has businesses in a whirl, trying to figure out the magic formula of being “liked”. So what’s it take to be liked, and how do you make yourself worth being liked?

There’s not an easy answer, because like most things in this digital age, it’s the luck of the draw. What works for one business may not necessarily work for another. As a matter of fact, it can even backfire. We’ve talked here before about marketing in social media and the importance of developing relationships with your fan base instead of just gathering up random likes. Running up the numbers on Facebook won’t do you any good if your fan base isn’t interacting with you on a regular basis.

AdAge has a few wonderful examples of successful campaigns and how they worked for certain companies. The idea here is not to copy what has been done, but to find unique ways to connect to your own audience. At Mass Media Marketing, we are always striving to find new and exciting avenues to build quality likes over quantity. Give us a call and let us help you maneuver through the ever-changing landscape of marketing in social media.

Arnold Palmer’s Marketing Magic

Monday, December 5th, 2011

We love golf here in Augusta, so here’s a neat little tidbit we thought we’d share. Even though Arnold Palmer is over 80 years old and had his professional heyday back in the 50s and 60s, he is still a viable marketing icon. Let’s put it this way – he earned $36 million in endorsements last year alone. That’s pretty impressive, period.

Now he’s rolling out new products and endorsements, including retro-styled clothing and soft drinks. According to an article in AdAge, his brand image is in position to continue going strong for the next few decades, possibly long after Arnie is no longer with us.

The important lesson to take from this is that a great deal of branding is about image and perception. Palmer hasn’t been a competitive player in decades, but he established himself as a living legend and was able to use it to his advantage when his golfing days were over. Build your marketing legacy now and it can work for you well into the future.

Pickle Juice, Anyone?

Monday, November 28th, 2011

Here’s living proof that you can sell anything if you market it right. Pickle Juice Sport is an up and coming sports drink that supposedly will help get rid of sports-related cramps in a matter of seconds.

The pickle juice drink was created by founder Brandon Brooks and started out as a novelty drink back in 2000. About 5 years ago he moved in into the sports drink arena and found a niche market with cramping athletes who had a taste for pickle juice.

Right now the challenge is to tone down the pickleness and sweeten up the flavor, in the hopes of having more widespread appeal. Good luck to that. Only great marketing could make this a household brand.

Being Smart with QR Codes

Tuesday, November 1st, 2011

qrcodeRight now many businesses are jumping on the QR code bandwagon, putting them on anything and everything in order to be hip and modern with their smartphone clientele. The only problem with this is that many people aren’t thinking their plan through, opting to do it in order to simply do it. Like any other marketing, you need a plan in order for it to succeed.

A major mistake we see is the fact that the site or page they are linking the QR code to is not optimized for mobile viewing. Why even bother QR linking to a page that is nearly impossible to navigate on a phone? It totally defeats the purpose when it comes down to it. Take our QR code to the left as an example of this – it simply links to our normal website. Navigating it on a phone isn’t easy or preferable.

Another trend we’ve noticed is putting QR codes in TV ads – in theory, this is not a bad idea, but realistically, it is highly doubtful the viewer is going to have their phones ready to scan something that will only be up for a few seconds at best. Probably not worth doing, honestly.

So what should you do? First, have a purpose behind your QR code and make the the destination worthwhile for the customer, whether it is something truly informative or an incentive to do business with you – like a coupon or discount. Second, optimize your QR link for mobile viewing. And last, think long and hard about where your QR code is going to be viewed and that you make it as easy as possible for your customers to scan it. Use QR codes smartly, and they will work for you.

Should You Buy Ads on Facebook?

Tuesday, September 20th, 2011

Facebook’s sales strategist Sheryl Sandberg recently announced that the social media giant will be offering $50 credits to small businesses in the hopes of gaining them as regular clients. Sandberg, formerly one of the key players at Google, is now bringing the search engine’s marketing savvy to Facebook. The goal, of course, is to generate more revenue by latching on to the torrent of small businesses that have recently migrated to Facebook in order to market themselves via social media.

Setting up a free Facebook page is pretty simple, and many small businesses have thrived by utilizing social media sites. The hope for Facebook is that the same small businesses will spend a little money with them by buying ads to target other Facebook users. In the end, it could add up to big bucks.

So, is it worth it to take Facebook’s $50 and run with it? Sure, why not? There’s really not a lot to lose, especially if it ends up working in your favor. Will it be the cash generator Facebook is hoping for? Only if it can cause a stir like AdWords did, which remains to be seen.

Using Facebook to Build Your Business

Monday, September 12th, 2011

How do you use Facebook to grow your business? It’s the Holy Grail to success with social media outlets that every business is looking for. Everybody has a Facebook page, and everybody is trying to get the attention of the potential customer base. When someone is successful at cutting through the clutter, it’s time to pay attention.

Bethany Roley has managed to grow her business, Bethany’s Bikini Boot Camp, exponentially by using Facebook. Her business model is rather unique, because she uses word-of-mouth to promote the boot camp and rarely uses traditional advertising. In that respect, she probably depends on social media more than most businesses do, and she recognizes the importance of staying in touch with her clients.

“Facebook exploded the business, it really helps me get the word out. We’ve tripled business just by using Facebook,” Roley said, adding that it helps her keep in personal touch with her clients.

It’s that personal touch that keeps her clients coming back for more. Our advice to growing businesses is to take a look at how to make that special connection with your clients through social media. When you do it the right way, it can be highly effective and successful.