Posts Tagged ‘marketing’

Pickle Juice, Anyone?

Monday, November 28th, 2011

Here’s living proof that you can sell anything if you market it right. Pickle Juice Sport is an up and coming sports drink that supposedly will help get rid of sports-related cramps in a matter of seconds.

The pickle juice drink was created by founder Brandon Brooks and started out as a novelty drink back in 2000. About 5 years ago he moved in into the sports drink arena and found a niche market with cramping athletes who had a taste for pickle juice.

Right now the challenge is to tone down the pickleness and sweeten up the flavor, in the hopes of having more widespread appeal. Good luck to that. Only great marketing could make this a household brand.

Being Smart with QR Codes

Tuesday, November 1st, 2011

qrcodeRight now many businesses are jumping on the QR code bandwagon, putting them on anything and everything in order to be hip and modern with their smartphone clientele. The only problem with this is that many people aren’t thinking their plan through, opting to do it in order to simply do it. Like any other marketing, you need a plan in order for it to succeed.

A major mistake we see is the fact that the site or page they are linking the QR code to is not optimized for mobile viewing. Why even bother QR linking to a page that is nearly impossible to navigate on a phone? It totally defeats the purpose when it comes down to it. Take our QR code to the left as an example of this – it simply links to our normal website. Navigating it on a phone isn’t easy or preferable.

Another trend we’ve noticed is putting QR codes in TV ads – in theory, this is not a bad idea, but realistically, it is highly doubtful the viewer is going to have their phones ready to scan something that will only be up for a few seconds at best. Probably not worth doing, honestly.

So what should you do? First, have a purpose behind your QR code and make the the destination worthwhile for the customer, whether it is something truly informative or an incentive to do business with you – like a coupon or discount. Second, optimize your QR link for mobile viewing. And last, think long and hard about where your QR code is going to be viewed and that you make it as easy as possible for your customers to scan it. Use QR codes smartly, and they will work for you.

Should You Buy Ads on Facebook?

Tuesday, September 20th, 2011

Facebook’s sales strategist Sheryl Sandberg recently announced that the social media giant will be offering $50 credits to small businesses in the hopes of gaining them as regular clients. Sandberg, formerly one of the key players at Google, is now bringing the search engine’s marketing savvy to Facebook. The goal, of course, is to generate more revenue by latching on to the torrent of small businesses that have recently migrated to Facebook in order to market themselves via social media.

Setting up a free Facebook page is pretty simple, and many small businesses have thrived by utilizing social media sites. The hope for Facebook is that the same small businesses will spend a little money with them by buying ads to target other Facebook users. In the end, it could add up to big bucks.

So, is it worth it to take Facebook’s $50 and run with it? Sure, why not? There’s really not a lot to lose, especially if it ends up working in your favor. Will it be the cash generator Facebook is hoping for? Only if it can cause a stir like AdWords did, which remains to be seen.

Using Facebook to Build Your Business

Monday, September 12th, 2011

How do you use Facebook to grow your business? It’s the Holy Grail to success with social media outlets that every business is looking for. Everybody has a Facebook page, and everybody is trying to get the attention of the potential customer base. When someone is successful at cutting through the clutter, it’s time to pay attention.

Bethany Roley has managed to grow her business, Bethany’s Bikini Boot Camp, exponentially by using Facebook. Her business model is rather unique, because she uses word-of-mouth to promote the boot camp and rarely uses traditional advertising. In that respect, she probably depends on social media more than most businesses do, and she recognizes the importance of staying in touch with her clients.

“Facebook exploded the business, it really helps me get the word out. We’ve tripled business just by using Facebook,” Roley said, adding that it helps her keep in personal touch with her clients.

It’s that personal touch that keeps her clients coming back for more. Our advice to growing businesses is to take a look at how to make that special connection with your clients through social media. When you do it the right way, it can be highly effective and successful.

Adults and Social Media

Monday, August 29th, 2011

Conventional wisdom says that the main users of social media are the young and technological savvy, but a new report from the Pew Research Center indicates that more than 50% of adults are now using social media on a regular basis. There’s been a dramatic increase in adults flocking to the Internet over the past five years, with social media seeing the majority of this influx.

So what does this mean for you? If your business is trying to reach an adult demographic, then you can no longer ignore social media sites. The reasoning that only young people are using sites like Facebook or Twitter, etc, no longer holds true. Your best online marketing plan is one that reaches out beyond your website and into the social media sites.

And, as we’ve seen, this isn’t always an easy task, because keeping everything updated requires a lot of time and effort. Contact M3 and let us show you some efficient ways to manage your online presence.

Be Consistent with Your Advertising

Thursday, August 18th, 2011

One mistake a lot of businesses make is to do their advertising in short bursts, instead of keeping a steady message out in the marketplace. Sometimes the short term approach is done in order to save money, or to focus all your money on promoting one big sale or campaign. The problem with that is that you are not building any long-term top of mind awareness.

The best approach to advertising is to keep your name in the marketplace so that your customer base will think of you first when they need your product or service. People have short attention spans, so it is better to keep your name out there, rather than rely on them remembering that big campaign you did six months ago.

Be consistent, stay focused, and budget your ad dollars so you can keep your message out there long-term, instead of sending it out in short bursts. Your customer base will have a better chance of remembering you the next time they want to buy your product or service. So what’s the best way to budget for long-term advertising? Give us a call and let us help you manage your ad dollars in the most efficient way possible.

Promoting Your Business on Facebook

Monday, August 15th, 2011

The first thing a lot of our clients ask about is advice on how to manage their Facebook pages. The tendency is to believe that once a Facebook page is set up, then all the work is done – but quite the opposite is true – this is when the real work begins.

In order for your page to attract visitors and thrive, it needs to be updated. That’s right, just like your website, you need to be active and constantly update your Facebook page, whether it be with status updates, news, videos, pictures, interesting links, or whatever the case may be. You need to keep it fresh or else no one will come back after the initial “like”.

And, speaking of “likes”, how do you get people to like you in the first place? This is where creativity comes into play. You need to promote your Facebook page as much as possible to your customer base, both online and off. You can do this through contests or special offers, done specifically to promote your Facebook page.

There are many ways to creatively promote your business or product on Facebook and other social media outlets, and it all depends on how much time and effort you want to put into it.  Many of our clients have used Facebook to build their customer base at the grass roots level.  Give us a call and let us help you find new ways to promote yourself with Facebook.

Keeping Your Message on Target

Tuesday, August 2nd, 2011

With so many distractions in the marketplace today, it can be easy to lose focus with your marketing message. It is tempting to tell your potential customers about all the different products and services you offer, but in the end, it can end up being a long and boring laundry list.

The key is to find your hook – what makes your business stand out from all the rest? Is it better prices? Better service? Determine what it is and drive that point home. If you keep it simple and succinct, your audience will remember the message and associate you with it. If you need to have multiple messages, then do separate campaigns/ads. Don’t try to force them all into one ad.  Nothing turns off your audience faster than confusion.

Drowning the customer in details will tune them out, especially in a television or radio spot. And, in a print ad or billboard, too many details creates clutter. Keep it simple and your message will stand out. The best place to go into extra detail about your business is your website, where you can’t have too much content.

The Growth of Facebook

Monday, June 28th, 2010

Facebook is huge. At over 400 million users, there’s a good chance most of the people you know have had some interaction with this social networking behemoth. Facebook has even opened its doors to let businesses have a crack at drawing fans from Facebook’s users. By creating a fan page, businesses now have access to 400 million potential customers…if they play their cards right. We believe Facebook’s continued growth will expand business opportunities even further especially now that Facebook’s fastest growing user demographic is women 55+. Read this article about the fastest growing demographic on Facebook. We hope you find it informative. As always, if you want to find out more about using this information for your business, don’t hesitate to contact us.