Right now many businesses are jumping on the QR code bandwagon, putting them on anything and everything in order to be hip and modern with their smartphone clientele. The only problem with this is that many people aren’t thinking their plan through, opting to do it in order to simply do it. Like any other marketing, you need a plan in order for it to succeed.
A major mistake we see is the fact that the site or page they are linking the QR code to is not optimized for mobile viewing. Why even bother QR linking to a page that is nearly impossible to navigate on a phone? It totally defeats the purpose when it comes down to it. Take our QR code to the left as an example of this – it simply links to our normal website. Navigating it on a phone isn’t easy or preferable.
Another trend we’ve noticed is putting QR codes in TV ads – in theory, this is not a bad idea, but realistically, it is highly doubtful the viewer is going to have their phones ready to scan something that will only be up for a few seconds at best. Probably not worth doing, honestly.
So what should you do? First, have a purpose behind your QR code and make the the destination worthwhile for the customer, whether it is something truly informative or an incentive to do business with you – like a coupon or discount. Second, optimize your QR link for mobile viewing. And last, think long and hard about where your QR code is going to be viewed and that you make it as easy as possible for your customers to scan it. Use QR codes smartly, and they will work for you.