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You share your photos and music, so why not your clothes? Social media takes on another new twist with RNKD (pronounced “Ranked”), a site where you can upload wardrobe items from your closet and share with friends. It’s like Facebook for fashionistas, with an emphasis on brand names, of course. The more brand names you […]

According to this blog from Joel Rubinson, Smartphones will soon be outselling computers within the next few years, which pretty much guarantees that mobile apps will soon be the main way we interface with the online world. Right now it is still somewhat of a novelty, but in the not so distant future, it will […]

A decade ago, it was said that Napster would destroy the music industry with illegal downloads. Napster was basically sued into a non-entity, and the music biz limped along for the next 10 years with the advent of iTunes and the iPod craze. But, now, there’s a new player on the block, and it has […]

As everything moves into the online cloud, you may be wondering where you should be spending your ad dollars in the real world. Things have changed, and they’ve changed quickly. It’s time to reassess ad budgets and shift dollars into the new media. Print may not be completely dead yet, but it is certainly dying […]

How do you use Facebook to grow your business? It’s the Holy Grail to success with social media outlets that every business is looking for. Everybody has a Facebook page, and everybody is trying to get the attention of the potential customer base. When someone is successful at cutting through the clutter, it’s time to […]

  Conventional wisdom says that the main users of social media are the young and technological savvy, but a new report from the Pew Research Center indicates that more than 50% of adults are now using social media on a regular basis. There’s been a dramatic increase in adults flocking to the Internet over the […]

Recently, we talked about the importance of updating your Facebook page, and now we’re going to expand on that by talking about social media optimization, or SMO. This isn’t quite as cut-and-dried as SEO, because this deals more with interaction between you and your customers. SMO is more about how you utilize social media in […]

There’s no shortage of apps that claim to be helpful or useful, only to fall flat when put into practical use. Well, here’s one that can help you, especially if you are a designer or someone who works with fonts on a daily basis. MyFonts.com has a new app called “What The Font?” that helps […]

One mistake a lot of businesses make is to do their advertising in short bursts, instead of keeping a steady message out in the marketplace. Sometimes the short term approach is done in order to save money, or to focus all your money on promoting one big sale or campaign. The problem with that is […]

The first thing a lot of our clients ask about is advice on how to manage their Facebook pages. The tendency is to believe that once a Facebook page is set up, then all the work is done – but quite the opposite is true, because this is when the real work begins. In order […]